I mentioned last week that I wanted to talked about an online trend that seems to be growing. As you may have noticed over the last few years, numerous magazine publications have ceased. In fact, over the last 2 years nearly 1,000 magazines folded including ones with high volume subscribers. So what’s happening? One possible reason may be the large drop in advertisers. Some magazines reported as high as 40% loss in advertising revenue. Home, fashion and lifestyle magazines were not exempt from this trend. The departed include Country Home, Domino, Home, Cottage Living, Cookie, Southern Accents, Gourmet, Metropolitan Home, Hallmark Magazine, (deep breath) Teen Girl, CosmoGirl, Modern Bride, Elegant Bride, Quick & Simple, Martha Stewart’s Blueprint, InStyle Home, O at Home, and House & Garden just to name a few. It’s kind of sickening when you start to realize how many great magazines are now gone.
But with bad news always comes good. Many have started up some really wonderful online magazines. With costs to run an online magazine drastically lower than its newstand counterpart, people who otherwise may have never had a financial chance in the “paper” world are now able to share their creativity with the world!
I understand that you may be thinking “but its not the same as a paper magazine”. I too had reservations about online magazines because I enjoy curling up with a magazine and my laptop just isn’t as comfy. However, not giving it a chance, you may be missing out on some amazing magazines (and if you really need to have it on paper, most online magazines can be printed). That’s why I will be dedicating all of next weeks posts to online magazines. I will feature a different one each day in the hopes of drawing you in to the world of online magazines.
Images: House of Many Hues